Trump Wrongly Takes Credit for Planned $1.33 Billion Toyota Spending
President Donald Trump took credit for Toyota Motor Corp. investing $1.33 billion in an existing U.S. factory, championing spending by a Japanese automaker he’s blasted for building a plant in Mexico.
The outlays in Georgetown, Kentucky, aren’t new — they’ve been in the works for years. But the way they’re being marketed is. Instead of emphasizing cost efficiency, Toyota is highlighting ample spending and the previously announced addition of 700 jobs. The president has taken notice.
Toyota’s announcement “is further evidence that manufacturers are now confident that the economic climate has greatly improved under my administration,” Trump said in the automaker’s statement Monday.
The bigger the U.S. investment the better right now for Toyota. Trump singled out the company in January for its plan to build a Corolla small-car factory in Mexico. As Toyota’s North American Chief Executive Officer Jim Lentz discussed setting up autonomous- and connected-car business units in the U.S. with Trump last month, the president cut him off and said the company needed to “build those new plants here.”
While Toyota is pleased Trump recognized the significance of its investment, according to Wil James, the Kentucky factory’s president, the company started preparing for the redesigned Camry that will be built at the plant during Barack Obama’s administration.
“We’ve been working on this Camry now for over three years, so this is not something that’s just brand new and picked up most recently,” James said in an interview Monday on Bloomberg Television.
As part of the $10 billion that Toyota plans to invest in the U.S. over the next five years, the company’s spending in Kentucky paves the way for output of the redesigned Camry sedan later this year. The car will be the first in North America to adopt the Toyota New Global Architecture system for designing, engineering and manufacturing vehicles.
In describing the system referred to as TNGA in March 2015, Toyota said it was aiming to reduce the amount of spending required to prepare the production line for a new model by about half. The Toyota City, Japan-based company is avoiding any emphasis of the frugal benefits of TNGA with regards to its plans in Georgetown.
“This is the largest investment in our plant’s history,” James said in the statement. “This major overhaul will enable the plant to stay flexible and competitive, further cementing our presence in Kentucky.”
Toyota will spend the $1.33 billion over the next two or three years, James said in a press conference at the Georgetown plant. It’s only after the money is spent — including on more flexible equipment in the welding shop and elsewhere — that TNGA’s expected cost savings will kick in, he said.
Kentucky Governor Matt Bevin predicted the state’s best year ever for capital investments by big companies during the event at the plant.
(h/t Bloomberg)
Reality
Toyota made the announcement in May 2014.